The soaring popularity of Japanese rice in Asia and the importance of its trackability.

Since the covid-19 outbreaks, the demand for Japanese rice as a healthy ingredient has boosted in Asian nations because of the increasing number of citizens who hope to strengthen their immunity against the virus. Although this nutrition-oriented trend can be seen worldwide, this pandemic made it difficult for Asian countries to track credible information about food production origins.
Thus, I believe that Japanese rice producers should be responsible for exporting their own products with reliable information, which reassure local customers to purchase them periodically—in my opinion, making use of blockchain and adding up the production of Retort Cooked Rice in regional areas.
First, the use of blockchain for reliable food origins can enhance the evidence of “Made in Japan” foods, which are renowned for nourishing and healthy across the globe. This technology makes almost all food production processes seeable, from sourcing to distribution. As more and more local consumers overseas worry about the appearance of faked Japanese rice in their markets, Japanese rice-producing companies need to make sure of their traceability with suppliers and vendors.
Second, an amelioration of rice packaging and distribution will stimulate local consumers’ demand for Japanese rice, which will increase profits. A case in point is Airis Oyama, one of the big rice manufacturers in Japan. This company plans to double the Retort Cooked Rice production factory shortly because this type of rice distribution prevents packed rice in containers from quickly degrading and enables consumers to enjoy this product more readily.

In conclusion, although covid-19 outbreaks have aggravated the concern about food production origins, I maintain that this issue can be alleviated via blockchain and more the local factory producing Retort Cooked Rice.

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関西出身の関東の国立大学生(4年)。
2022年より、関西に戻って、大学院へ進学予定。

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